The PrimeCoat® brandname

The PrimeCoat brandname, a leading global brand in chrome(VI)-free passivation, pre-treatment, TOC products for continous (coil) processes.
Chemical solutions tailored to your needs. AD products can be tailored to specific customer processes with a modular concept
When you choose PrimeCoat®, you choose for high quality and cost effective processing

The PrimeCoat brandname is the brandname of Coil Coating Technologies for passivation, pre-treatment and TOC products for the continuous metal surface treatment industry (coil industry).

metal coils storage protection chemicals

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+31 (0) 167 526 900

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PrimeCoat® is the brandname of Coil Coating Technologies for its chromium(VI)-free passivation, pre-treatment and TOC products. PrimeCoat® comes from the words priming and coat – the first or preliminary coat applied to a surface. With PrimeCoat® you are assured of a solid basis for your paint system or an excellent finish in case of passivation or TOC.

At Coil Coating Technologies, PrimeCoat® represents a philosophy in the company, a quality mindset, a perfect finish for the most high demanding applications.

AD CCT PrimeCoat brandname

Whenever on the website a reference is made with “PrimeCoat®” it is short for the registered tradename “AD CCT PrimeCoat®”.

PrimeCoat®, chromium(VI)-free

PrimeCoat® products are available for a wide range of applications and metal substrates. What all products have in common is that they are free from hexavalent chromium. The product portfolio contains both complete chromium free and chromium trivalent based alternatives. PrimeCoat® is the leading brand in Europe for complete chromefree chemical treatments and is used by key players in the steel market. In many cases the PrimeCoat® technology can outperform or meet chromium(VI) based chemical treatment specifications.

Modular system

A unique aspect of PrimeCoat® products is that they can be tailored to specific customer processes based on a modular system. By changing the product concentration or adding specialty additives certain product properties can be enhanced while of course maintaining good overall quality. Want to know more about the possibilities? Contact us with your request.

PrimeCoat ®, when quality matters!

The mission of AD is to become the global leader in chrome free metal surface treatment products. Our PrimeCoat® brand name is worldwide known for high performance products, innovative technologies and cost effective chrome free solutions that outperform the market standard.