About AD

• AD International – Future Proof Solutions in Metal Surface Treatment

• The absolute global leader in chromefree metal surface treatment products

• Tailored Solutions  – meeting your needs without compromise

AD International is an experienced and reputable partner in future-proof metal surface treatment chemistry A global leader in sustainable, chromium(VI)-free surface treatment solutions Tailored solutions – meeting your needs without compromise

AD International has built a strong reputation for delivering high-quality surface treatment chemicals that add long-term value to industrial processes. By preparing and protecting metal substrates effectively, we support our customers in making their products more durable, efficient, and sustainable.

Founded in 1974, AD International is a trusted partner for surface treatment solutions across a wide range of industrial applications. Our offerings are tailored to customer-specific requirements in growing global markets. With a deep understanding of customer production environments and process needs, we deliver not only products but complete, reliable and forward-looking solutions.

Through our business units Coil Coating Technologies (CCT) and AD Chemicals (ADC), we serve both continuous (coil coating) and batch (spray, dip, cascade) metal treatment processes worldwide. Today, we bring over 45 years of experience and innovation to the market – and continue to lead with Future Proof Solutions that exceed current standards.

A knowledge-driven company

At AD International, chemical and process knowledge is at the core of everything we do. We combine decades of technical expertise with customer insight to offer sound, forward-thinking advice. Our R&D department, staffed by specialists from multiple chemical backgrounds, plays a central role in developing new technologies, refining existing solutions, and anticipating future needs.

This cross-disciplinary knowledge culture enables us to drive innovation – not just in our labs, but directly in partnership with our customers. It allows us to maintain a competitive edge by aligning technology with market demands and ensuring every product delivers measurable added value.

Our mission: Future Proof Solutions

AD’s mission is to lead the global transition to chromium-free metal surface treatments – and to do so while improving performance, reliability, and sustainability in our customers’ production lines.

We’ve already secured a strong market position in Europe, and our expertise is increasingly driving growth worldwide. Our Future Proof Solutions are trusted by major manufacturers – including TATA Steel Europe – for their proven durability, performance and compliance with evolving environmental and safety regulations.

Staying ahead through collaboration

Our strength lies not only in our products, but in how we work. We believe that true innovation happens through collaboration. An example of this is our co-development of the PrimeLube treatment with TATA Steel Europe, which optimised the manufacturability of stamped automotive components. This is just one example of how AD actively participates in rethinking and improving the processes in which our products are used.

Through strong partnerships, we don’t just supply chemicals – we co-engineer better outcomes.

What “AD” stands for

AD stands for Advanced Development – and that mindset is embedded in everything we do. Our focus on innovation, quality, and continuous improvement ensures that we remain at the forefront of surface treatment technology. With highly skilled people, customer focus and future-ready chemistry, we are proud to deliver Future Proof Solutions to the metal treatment industry.