Appliances & Consumer Goods

Today’s consumers demand products that look great and last long. Whether it’s kitchen appliances or electrical enclosures, metal parts must resist corrosion while delivering flawless visual quality. AD Metal Surface Treatment provides surface treatment technologies that combine protection with premium finish consistency – ideal for high-volume production environments.

Application areas

Our solutions are used in: 

• White goods (refrigerators, washers, ovens)
• Small appliances (kettles, toasters, coffee machines)
• Electrical housings (control panels, switch cabinets)
• Decorative interior metal components (handles, trims, front panels)

Where performance meets appearance

Our technologies offer: 

• Effective corrosion resistance – even in humid or heat-exposed environments. Tested according to the highest quality standards.
• Excellent paint and coating adhesion – for decorative or protective layers.
• Future proof solutions – free of SVHC substances, for safe and compliant production.
• Stable, repeatable processes – ensuring quality consistency in mass production.
• Tailored treatments for thin and sensitive metal parts – avoiding distortion or staining.

Who we serve

We support: 

• Coil coating manufacturer
• Manufacturers of home appliances and consumer electronics
• Suppliers of metal housings and aesthetic components
• Production and quality managers in high-volume industries

Chemistry that protects and presents

We help your products shine – in form and function. With our surface treatments, metal components stay beautiful and protected throughout the product’s lifecycle.