Become an AD distributor
Succes through long-term partnerships
Become an AD distributor. Partnering with AD means benefiting from the experience and resources of a leader in the field of metal surface treatment chemicals. AD consistently develops its product portfolio with innovations that meet the industry requirements of today and tomorrow, creating value for our customers.
To ensure all customer needs are fulfilled, AD invests in building long-term and profitable partnerships with like-minded distributors.
Our metal surface treatment experts, based in the Netherlands, work closely with distributors worldwide to achieve our mission:
🔹 Develop and implement chromium(VI)-free solutions
🔹 Exceed the market standard in metal surface treatment
Choose AD and help build the future of sustainable, high-quality metal treatment.
Want to become a distributor?
+31 (0) 167 526 900
Advantages AD distribution partnership
✔ 40+ year metal surface treatment experience
Metal surface treatment specialists and dedicated distribution contacts that provide the expertise to meet the highest customer demands.
✔ We are in it for the long run
Over 25 years of industry experience and experience working with distrubitors all over the globe. AD invests in long-term mutually beneficial relationships based on trust, quality, and innovation.
✔ Future innovation-proof through Advanced Developments
Innovation is in AD’s DNA. Our strategy focuses on:
🔹 Reducing environmental impact and meeting Green Deal requirements
🔹 Improving product quality and sustainability
🔹 Process optimization for maximum efficiency
Our basis for strong partnerships: knowledge sharing
Our distribution partners are the linking pin between AD and the end customer. The AD distribution specialists go to great lengths to share their expertise.
🔹 Dedicated distribution sales experts for joint business development when needed
🔹 Technological developments and product innovations
🔹 Industry and market expertise on a global and local scale
🔹 Access to AD experts at the NL R&D Centre for joint end-customer consultation and tailor made solutions
🔹 Global knowledge base through mutual knowledge sharing
Mutual knowledge-sharing; next to the knowledge we bring, we value as no other, the local knowledge and know-how of our distribution partners. Together we can exceed the market standard!
Trained to perform at the highest level
Knowledge is key to providing in-depth consultations and services tailored to individual customers’ needs. Distributor training courses are developed by AD, who are experts in their field.
🔹 Face-to-face training – one-on-one training from our experts
🔹 How to guides and whitepapers – Insight into the latest developments
🔹 Webinars – Online knowledge exchange and innovation updates
🔹 Trade exhibitions – Networking and monitoring market developments
🔹 Marketing materials – Support with promotion and customer communication
With an AD distribution partnership, you benefit from a unique combination of technical expertise, product innovation, and market knowledge. Together, we build sustainable growth and optimal performance.










